We make running sunglasses for people who think running is fun. They’re fashionable, affordable, and work to perfection.

About this project



Hi, Kickstarter!

We’re goodr and we make running gear for people who think running is fun. Our goal with everything we make is to deliver a fashionable, fun, functional product at an affordable price.

This Kickstarter project is all about running sunglasses. Running sunglasses suck. They’re ugly, expensive and over-engineered with features you don’t need. If you really want to know how we feel about this subject, buy us a few Mai Tais and Singapore Slings and we’ll rant for hours.

We want to revolutionize the world of running sunglasses with the goodr Running Sunglasses! They’re stylish, affordable and have everything runners need in sunglasses without all the extra marketing BS.

After extensive research and testing over the last 8 months, we have locked down the technology and design and now we’re offering up 22 new colors for all you lucky people. Check out the options below and treat yo self to some runner swag!



After interviewing over 100 runners and testing product for nearly a year, we worked to determine what the most essential features were for running sunglasses.  We then designed our sunglasses with only those features in mind, leaving out all the extra BS.

What’s the most important thing about a pair of running sunglasses? Here are the results of our research in the order of importance:

With these 5 things in mind, we designed the goodr Running Sunglasses:





Earlier this year, we released a small product run to test our sunglasses in the real world and (if we may be so bold) we nailed it!

Not only did we sell out of our first run, we received crazy love and an average rating of 4.8 out of 5 with over 200 reviews.  Runners love our sunglasses!  No slipping. No bouncing. All Run.







So if we already have sunglasses for sale, why are we on Kickstarter? Couldn’t we just bootstrap this whole thing?

  • More Colors – Put simply, without Kickstarter we wouldn’t have the funds to bring all the different colors we’re offering here to life.
  • Funds –  Our $22,469 goal is the minimum amount we need to raise to produce all the new colors we want to offer.
  • New Lenses –  Additionally, we’re going to use the funds to improve our lens technology to ensure that the goodr Running Sunglasses are the best damn running sunglasses out there.

We believe crowdfunding a new product is an amazing way to gauge our customers’ interest in that product. Why guess at what you all want when we can simply ask you? We love our community and want to keep you as involved as possible in every part of goodr.

Backers of our project will have the option to choose from 22 different colors, all of which are below. All of the different reward types are off to the right of this page and the more sunglasses you buy, the more you save.

One reward worth highlighting is the Naming Rights reward. If you pledge $888, you get the right to name one of our new colors. Our OG colors have some pretty awesome names (“Whiskey Shots with Satan”, “Swedish Meatball Hangover”, “Flamingos on a Booze Cruise”) and we want to see if you have what it takes to name our sunglasses.

Additionally, if you pledge $40 or more, we’re going to throw in an extra pair of goodr Running Sunglasses in  a color we are only offering through this Kickstarter.

After the project closes, we will send out a survey to collect your color choices.

Have you ever taken fashion advice from a unicorn?  No? Well, might we suggest these slick single color shades, created by our real life unicorn, Reginald.

The irony here is that Reginald is actually colorblind (both literally and socially). These shades are a monochrome line with frames to match the lenses.


Have you ever been to an 80s Beach Party? Well, slap on these tubular shades and you’re 80% of the way there.

Brightly colored frames with white arms and chrome lenses. Perfect for catchin a righteous wave or just blocking those waves from your piña colada hangover.


I see a line of sunglasses and they’re all painted black. (because what other color do you need?)

Our line of black framed sunglasses are personally endorsed by Mick Jagger!** Black frames with six different lens colors.



Do you have cash? We have goooooolllld lensed running sunglasses.

Like the family heirloom ring you just sealed into an envelope and shipped to a P.O. Box in Canandaigua, NY, this line of shades is classy AF. Gold lenses with a variety of colored frames.


Red, yellow and blue. We chose our goodr brand colors, red, yellow and blue, for this Kickstarter-only colorway because, to be honest, we’re narcissistic egomaniacs. You’re just lucky we’re a-holes with good taste.

These sunglasses feature a red frame with yellow arms and a blue lens. Primary colors at their goodr-est.


Naming rights to the colors are handed out on a “first come, first serve” basis. Check out the chart below for names that have already been funded. You can join the celebrities who have already funded naming rights including Satan! And Adam, from Adam & Eve (…we think)! When you pledge $888 or more, we will contact you for your color choice of the color you’d like to name.




If you’re not completely satisfied with the reward you receive, we will provide a refund once the Kickstarter closes. However, please note that we reserve the right to issue or deny any requested refunds. Furthermore, if we issue a refund, we will deduct 10% from it as that amount has already been taken from your pledge as fees for the payment processor and Kickstarter.


We want you to be satisfied with your reward. If the product you receive does not match your expectations, you may exchange it for a new product. For exchanges, shipping is not included in either direction. You’ll need to send the product back to us at your own expense and then pay for shipping the new product back to you.


We will ship only certain awards internationally and only to select countries using USPS. All international shipments are subject to duties, taxes and clearing fees which you are responsible for paying. All Kickstarter rewards will be declared ‘gifts’, however, most countries will assess duties/taxes and in certain countries the carrier will pre-pay the duties and taxes and bill you later. If you refuse delivery, your package will be abandoned. Once abandoned, we will be unable to ship another package to you or issue a refund.


If you support our Kickstarter at the Naming Rights level ($888), you will have the opportunity to name one colorway of sunglasses.  The specific colors available for the naming rights are offered on a “first come, first served” basis based on when you back our project.  We retain the right to reject any suggested names, including those that we find offensive, racist, sexist, annoying, unfunny, or boring.  Once approved, we will use your name on our website and all promotional materials and give you a solid shout out for your support and creativity.

Risks and challenges

Over the course of the past year we have worked to develop a strong relationship with our manufacturer and ensure consistent quality in all of our products. Additionally, feedback from our early users has helped to iron out many of the kinks you would expect from a first-run product.

With that said, unexpected challenges may appear that cause delays in the production or shipping of the product. For example, we will only ship product that we consider the highest quality and will delay shipment if we find that any product has failed our quality control tests.

No matter what, we will keep the lines of communication open and let you know immediately if there is any chance that we may experience a delay in shipping.